Terms of Service
Effective date: 5 February 2026
Business name: IP automation (“we”, “us”, “our”)
Business type: Sole trader
Business address: CR0 8LP, 70 Border Gardens, United Kingdom
Contact email: [email protected]
Website: [Website URL]
By accessing our website or purchasing/using our services, you agree to these Terms. If you do not agree, do not use our website or services.
1) Who these Terms are for (Business customers only)
Our services are offered to business customers only (B2B).
You confirm you are at least 18 years old and have authority to enter into a contract on behalf of the business you represent.
2) What we provide
We provide AI and automation services for trade businesses and receptionist-style workflows, which may include:
AI chatbots for lead generation and customer enquiries
AI automations and workflows
CRM setup and integrations
Voice agents
Setup, configuration, and ongoing management/support (as agreed)
The exact scope, deliverables, timelines, and pricing will be set out in your proposal, order form, statement of work, or written agreement with us (“Order”).
3) Changes to the services
We may update, modify, or discontinue parts of the services to:
improve performance or security,
comply with law,
reflect supplier or platform changes,
maintain or enhance functionality.
Where a change materially reduces core functionality you paid for, we will use reasonable efforts to notify you and discuss a practical solution.
4) Free trials
We may offer free trials at our discretion.
Trial length, included features, and any limits will be stated in the Order or in writing. We may end a trial early if we reasonably believe there is misuse.
5) Pricing and payment
We may offer pricing models including:
one-off setup fees,
monthly subscriptions,
monthly retainers.
Unless agreed otherwise in writing:
Billing is upfront and monthly.
You must pay invoices by the due date stated on the invoice (or immediately if none is stated).
Late payments
If you do not pay on time, we may:
apply late fees/interest (where permitted),
suspend work and/or access to systems we manage,
withhold delivery of outputs until payment is made,
terminate under Section 13.
6) No refunds
All payments are non-refundable, including setup fees and subscription/retainer payments, except where required by law.
7) Your responsibilities
You agree to:
provide accurate information and timely access needed to deliver the services (e.g., CRM access, domain access, phone numbers, accounts);
review outputs before using them in the real world (especially customer-facing messages);
comply with all laws and platform rules that apply to your business and outreach (including rules for marketing texts/WhatsApp/email);
maintain appropriate permissions/consents for any contact lists you upload or use.
You are responsible for your internal business decisions and how you use the services.
8) Prohibited uses
You must not use (or allow others to use) our services to:
break any law or regulation;
send spam or unlawful marketing, or harass people;
collect, store, or process sensitive personal data (unless we expressly agree in writing and you have a lawful basis and safeguards);
infringe intellectual property rights;
attempt to bypass security, probe systems, or access accounts you do not own;
upload malware or harmful code;
misuse AI (including generating illegal content, deceptive impersonation, or harmful outputs);
use the services in a way that could damage our systems, suppliers, or reputation.
We may suspend or terminate service for prohibited use.
9) Third-party platforms and dependencies
Your solution may rely on third-party tools and platforms (for example, GoHighLevel, Twilio, and AI providers such as OpenAI, Google, and Grok).
We are not responsible for third-party outages, changes, or errors, and your use of third-party services may be subject to their own terms and policies.
10) Intellectual property (IP) and ownership
Our IP
We own (or license) all rights in our:
methods, templates, know-how, frameworks,
pre-existing code, automations, and reusable components,
documentation and processes,
whether created before or during the engagement.
Client IP and content
You own your business name, branding, and the content/data you provide to us (“Client Content”).
You grant us a limited licence to use Client Content only to provide the services.
Deliverables and licence
Unless otherwise agreed in writing, once you have paid all amounts due:
we grant you a licence to use the deliverables we configure for your business, for your internal business operations,
you may not resell, sublicense, or distribute our deliverables as a standalone product.
AI outputs
AI outputs can be incorrect or incomplete.
You are responsible for reviewing and verifying outputs before using them, including customer-facing messages, compliance statements, and operational decisions.
11) Data protection and privacy
We will handle personal data in line with our Privacy Policy (and any Data Processing Addendum (DPA) we agree with you).
Where we process personal data on your behalf (for example, your leads/customers in your CRM), you are the controller and you confirm you have the right to provide that data and instruct us to process it.
12) Confidentiality
Each party may receive confidential information from the other.
Both parties agree to keep it confidential and use it only to fulfil obligations under these Terms, except where disclosure is required by law or regulators.
13) Suspension and termination
Suspension
We may suspend services immediately if:
you fail to pay on time,
we reasonably suspect misuse, unlawful activity, or security risk,
a supplier/platform requires suspension,
continued operation could cause harm or legal exposure.
Termination
Either party may terminate by written notice if the other party materially breaches these Terms and does not fix the breach within a reasonable time after notice (or immediately if the breach cannot be fixed).
We may terminate immediately if you engage in prohibited use or illegal activity.
14) What happens when services end (offboarding)
On termination or expiry:
we will stop providing the services;
access to systems we manage may be removed.
Offboarding/hand-over: Since you’re not sure yet, choose one option below (I can lock it in once you decide):
Option A (simple): We will provide reasonable handover assistance at our then-current hourly rate, if requested within 14 days of termination.
Option B (included): We will provide up to [X] hours of handover assistance included, and additional time is billable.
Option C (no handover): Handover assistance is not included unless agreed in writing.
Data retention/deletion will be handled as described in the Privacy Policy and/or any DPA, and may depend on third-party platform settings.
15) Disclaimers (important)
To the maximum extent permitted by law:
We provide services “as is” and “as available.”
We do not guarantee specific results (e.g., revenue, conversion rate, lead volume).
We do not guarantee AI outputs are accurate, complete, or compliant for your specific use case.
Deliverability of SMS/WhatsApp/voice depends on third parties and telecom networks and is not guaranteed.
16) Limitation of liability
To the maximum extent permitted by law:
We are not liable for indirect or consequential losses, including loss of profits, revenue, goodwill, business opportunities, or anticipated savings.
Our total liability for all claims in connection with the services is capped at the total fees you paid to us in the last 3 months (or if you prefer, tell me and I’ll change this to 12 months).
Nothing in these Terms excludes liability where it cannot be excluded under law (for example, fraud).
17) Indemnity (your promise to protect us)
You agree to indemnify us for losses arising from your misuse of the services, your unlawful marketing/outreach, your breach of these Terms, or your infringement of third-party rights, including where you provide data you had no right to use.
18) Notices
Legal notices must be sent by email to [email protected] (and we may send notices to the email you provide in the Order).
19) Governing law and jurisdiction
These Terms are governed by the laws of England and Wales.
The courts of England and Wales will have exclusive jurisdiction over disputes.
20) Contact
Questions about these Terms: [email protected]